
Bidding to win at auction, regardless of the outcome
Whether you’re bidding for a prized piece of real estate or rare work of art, auction results — on the surface — can be a triumph or travesty. The outcome should always depend on the financial discrepancy, rather than an emotional attachment. But how do you navigate the adrenaline-charged auction environment without overpaying, overplaying or […]

The upsides of downsizing
The thought of exchanging the maintenance of a larger home for a hassle-free future full of travel, friends and newfound freedom is a common aspirant for downsizers on the move. Given the ideal replacement residence, more than half of Australians and New Zealanders aged over 55 are open to downsizing opportunities, according to Australian Housing […]

Impact of strata on Australian and New Zealand markets
The concept of strata or unit title is relatively new. Strata title came into being around 50 years ago and, according to the Strata Community Association (SCA), and other research, there are an estimated 270,000 such schemes encompassing more than 2 million land lots (with strata and community titles potentially closer to 3 million) in […]

Fiona Okeson
With over 20 years experience in online real estate advertising, I can help you with any questions you have about content marketing, online advertising and how to get the most out of your social media marketing.